Taking care of smaller businesses and their employees

Making up 99% of UK businesses, Small and Medium Enterprises (SMEs) are the core of the UK workforce and economy*.  Yet many may not be aware of the risks that Group Protection can help protect against and the benefits it can provide for their employees.

Group Protection can be an attractive employee benefit, especially if they're seeking to recruit key personnel. Depending on the product they take out, it can also help cover some of the costs for long-term injury or illness. Plus with all Aviva Group Protection products, employers can offer access to a range of wellbeing benefits that employees can use on a day-to-day basis, not just when times are tough. 

Work with experts

Work with an experienced team who understand SME needs to get a solution that’s right for your clients.

Self-serve policies

Create a new quote between 3-250 lives in around 20 minutes and self-serve policy renewals in just 30 minutes with our online platform.

Language that’s easy to understand

Get jargon-free brochures that explain the details, leaving you to focus on the purchase process.

Why Group Protection is good news for your SME clients

Attract and retain talent 
In today's competitive market, smaller businesses are competing for the same pool of talent as larger organisations. Group Protection is one way for SMEs to stand out from the crowd when it comes to the recruitment process.

Improve employee wellbeing

Smaller businesses may not have the dedicated HR or wellbeing teams available to larger corporate businesses. With Aviva Group Protection we provide access to a whole offering focused on helping employees become happier and healthier. In turn, that could lead to business benefits such as increased employee engagement, improved productivity, and reduced absenteeism. All of these benefits could help contribute to improvements in the bottom line.

Flexible premium payment options

All our Group Protection product premiums can be paid annually, every six months, quarterly or monthly. Your clients can choose which works best for them.


Business population estimates for the UK and regions 2022: statistical release (HTML) - GOV.UK (www.gov.uk)

Contains public sector information licenced under Open Government Licence v3.0

What we offer

Group Life

Group Income Protection

Group Critical Illness

Making a claim

SME wellbeing webinars

Overcoming objections

A team that understands the needs of SMEs

Our team is here to help you grow and support your portfolio. 

They’ll give you as much or as little support as you need.

Speak to your Aviva Account Manager today

or contact our team on GroupProtectionSalesSupport@aviva.com 

Marketing support

Adviser Business Accelerator

Whether you're looking to accelerate your website, attract and retain clients or improve your social media performace - check out the Adviser Business Accelerator.

From how to develop an effective email marketing strategy, winning back lapsed customers, utilising online content and much more, the Adviser Business Accelerator has got you covered. 

Making it easy for you to serve your SME clients

How to apply

Get fast, efficient, and reliable quotes for schemes covering between 3-250 lives in less than 20 minutes using our online quote system, AGPOL.  

Login or create your account to access AGPOL

or speak to your Aviva Account Manager.

If you have a query regarding an existing policy please call

0800 051 3472

or email


Lines are open 9.00am – 5.00pm, Monday – Friday. 

For our joint protection, telephone calls may be recorded and monitored and will be saved for a minimum of five years. Calls to 0800 numbers from UK landlines and mobiles are free. 

Get a quote or renew today

Haven't found what you're looking for?

See our contact us page for a full directory.