One Simple Platform Fee. No Hidden Charges.

We’ve taken the next step in simplifying pricing on the Aviva Adviser Platform by removing the final additional charge. Now, there’s just one clear, simple and transparent platform fee.

Last year, we removed the £1.50 trading charge on Exchange Traded Instruments (ETIs) held within models.

That change supported advisers looking to diversify portfolios and rebalance without passing on unnecessary costs.

Now we’ve gone further.

All ETI charges have been removed, including those for trades outside of models. This change applies to all new clients as well as existing clients who have invested in open market propositions.

Please not that clients with investments in commercial property will still incur the commercial property fee, as  well as their platform fee.

Why this matters

We know advisers value a pricing structure that’s easy to understand and explain. 

By removing the last remaining additional charge, we’re making it easier for you to offer consistent, predictable pricing and better outcomes for your clients.

'At Aviva we believe price transparency gives advisers the confidence to recommend our platform knowing that their clients won't be hit with additional or hidden charges.  And, it provides the ultimate clarity of the overall pricing position - a platform fee for platform services.'

- Al Ward, Head of Adviser Platform

What’s included in the platform fee

On other platforms, multiple fees can sit on top of the platform fee, adding cost and complexity for both advisers and clients. On the Aviva Platform, there are none. That means:

• No ETI trading charges
• No product wrapper charges
• No SIPP administration fees
• No drawdown charges
• No charges for rebalancing or switching funds
• No cash margin retention

Just one simple fee, with nothing hidden.

What this means for you

This update makes it simpler and more transparent to build the right portfolios for your clients, without the distraction of additional costs. It’s part of our ongoing commitment to helping you deliver clarity, value and confidence.

To stay up to date with the latest enhancements and updates, visit our Platform Developments page.

If you have any questions, please contact your usual Aviva contact.