Protection News & Insights
Protection Knowledge Centre articles
Post-budget priorities: making protection central to client advice
Charlotte Nixon, Head of Strategic Accounts at Aviva, champions a protection first approach to post Budget client advice and identifies three opportunities advisers can seize to drive better outcomes.
Time’s ticking to be talking Trusts
Charlotte Nixon, Head of Strategic Accounts at Aviva, champions trusts as vital tools for advisers navigating IHT reform and mass affluent client needs.
Cutting through complexity: How AI is transforming Medical Evidence review
Robert Morrison, Chief Underwriting Officer at Aviva, shares how AI-powered medical evidence summarisation is transforming underwriting with speed, accuracy, and care.
Strengthening protection advice with clearer target market guidance
Carolyn Bullimore, Retail Go To Market Product Consultant, Protection at Aviva, explains how clearer target market guidance and product performance insights are helping advisers deliver more precise, client-focused protection advice.
From likes to leads: Six steps to master social media for Financial Advisers
Akilah Harper, Senior Account Manager at Battenhall, shares how financial advisers can use social media to build trust, grow visibility, and turn engagement into new business.
From rejection to protection: turning conversations into confidence
Neil Carpenter, Trading Manager, Protection Distribution at Aviva, explores how advisers can overcome client objections by using empathy, insight and personalised tools to close the protection gap.
Redefining adviser support: From insight to impact
Jim Hunter, Protection National Sales Manager at Aviva, highlights how BDMs empower advisers through tailored support, technology and insights to drive growth and meet Consumer Duty.
Evolving the Income Protection toolkit
Brianna Saraceno, Protection Propositions Manager at Aviva, spotlights limited payment term Income Protection as a budget-friendly way to strengthen financial resilience for clients.
Enhancing claims through transparency and empathy
Jacqueline Kerwood, Head of Claims Strategy and Governance at Aviva, shares how to help customers through challenging times with transparency and empathy.
Webinar wisdom: leverage your learning
Patti George, Market Development Manager at Aviva, shares how webinars can be used to enhance professional development and stay ahead of competitors.
Customer engagement, the power of confident communications
Matt Usher, Aviva Protection Change Delivery Manager, discusses why having a confident post sale communication strategy can benefit both you and your customers.