Renters: a protection opportunity
36% of UK households are in rented accommodations1 and 64% of renters have no form of protection2. We’ve created our Tenant Protection hub to share insight, tools and support materials to help you tap into the tenant protection market.
1 Gov.uk, English Housing Survey 2021-2022 Contains public sector information licensed under the Open Government Licence v3.0
2 Mintel,'Income Protection UK', 2023
Transcript for video Roof over your head protection video
Protection for rental and mortgage customers
More than just a roof over your head.
Do you have the financial protection you need to keep your home if the worst happens?
15.4 million UK adults are currently living in rented accommodation and 15.9 million own a property with a mortgage or loan.
On screen footnote: FCA Financial Lives Survey 2020
If you had an accident of fell seriously ill, would you still have the cash to do you shopping? Put the heating on? Pay the rent or mortgage?
Where you live is much more than just a roof over your head, it's your home.
Even with money set aside for a rainy day, if you don't have extra protection you might run into trouble.
Going into the red can affect your financial health in the long term, by lowering your credit rating and putting a new rental agreement or mortgage further out of reach.
Making sure you're protected can be easy and doesn't have to cost the world.
Financial protection, be it Income Protection, Critical Illness cover, or Life Insurance, could help things ticking over for you and your family.
To find out more, speak to your financial adviser today.
It takes a safe pair of hands to protect your future. It takes Aviva.
Tools to help
Take a look at these resources.

Reaching out to tenants
How to write effective letters and emails to renters about the need for protection

Why do tenants need protection
The value of protection for renters

The difference income protection can make
A comparison of two fictional individuals after an accidental injury, with and without cover.
Related content
Living Costs Protection
Straightforward cover that helps pay for your client's essentials when they find themselves unable to work due to illness or injury. It pays a fixed monthly amount for up to 12 months for each eligible claim.
Income Protection+
Help protect your client against loss of income due to illness or injury and discover the extra benefits that could help your clients get back to work.
Critical Illness+
Standalone critical illness cover with a range of benefits and options, making it suitable for a range of clients' budgets.
Life Insurance+
Comprehensive life cover with the flexibility of adding critical illness cover to meet your client's needs.
Haven't found what you're looking for?
See our contact us page for a full directory.