Aviva Platform and Investments

Are you ready for the future of investment?

On the platform, you'll find a range of portfolios to cater for different tax and income requirements. So whether your clients' needs become simpler or more complicated over time, the Aviva Platform lets you adapt their investments to fit their needs.

Three portfolios are available on the Aviva Platform; Pension Portfolio, ISA Portfolio, and Investment Portfolio


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Video transcripts

Aviva Platform Products

Pension Portfolio

Pension Portfolio is a self-invested personal pension, offering access to thousands of funds, equities, investment trusts, exchange-traded funds, fixed income securities and commercial property. It offers a range of income drawdown options for your clients.

ISA Portfolio

ISA Portfolio, available on the Aviva Platform, is a flexible ISA and lets your clients invest tax-efficiently in a wide range of collective investments and equities from all key investment sectors. In fact there are thousands of funds to choose from.

Investment Portfolio

Our Investment Portfolio lets your clients invest in a wide range of collective investments, structured products, and equities from all key investment sectors. In fact, there are thousands of funds to choose from.

Income drawdown

Income drawdown is available through Pension Portfolio on the Aviva Platform. Pension Portfolio offers flexi-access drawdown on a single or phased basis and gives your clients complete flexibility with their pension fund in retirement.

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Investment Pathways

Four simple investment options, to help you and your clients make the right choices for their retirement. Each Pathway caters for different retirement plans and invests clients' money in corresponding funds, with varying levels of volatility. You can switch between pathways if your clients’  future plans change.

Select Investment (bond)

Offering access to a wide range of professionally managed funds, so your clients can invest for growth, income or a combination of the two.

Smooth Managed Fund

Designed to deliver growth over the medium to long term, employing a ‘smoothing’ process to shelter your clients from some of the impact of adverse market movements. 

Platform overview

Key benefits

  • The Aviva Platform uses the latest technology to provide a fast, efficient service that meets both your needs and those of your clients. It's flexible and easy to develop so we can continue to add new features and improve existing ones.
  • We've partnered with FE fundinfo to create a rich, transaction-driven client reporting service, providing detailed investment analysis including asset breakdown, as well as performance history which includes money-weighted and time-weighted returns.
  • Both you and your clients can take full advantage of our flexible income drawdown options as they help provide you with the ability to create the retirement approach best suited to their needs.
  • Flexible investing, including the ability to run multiple investment goals within the same account, means you're not restricted to holding just one investment approach per account. Instead you can use a mix of adviser and Discretionary Investment Manager (DIM) model portfolios as well as holding loose funds or ETIs.
  • The Aviva Platform is signature-lite, meaning very few signatures are required. With a simple product declaration upload process and with most admin processes online, it creates a more streamlined user experience.

New to the Aviva Platform?

Read more about the Aviva Platform


Pension Portfolio

Pension Portfolio has two options - Core and Choice - each with its own investment choices and charges. 
The investments you choose for your client will determine whether they're in the Core or Choice option. Your client will only pay for the investment choices they use. 

Aviva charge: Core option Aviva charge: Choice option
0.10% to 0.35% 0.15% to 0.40%

Other investments

The Choice option offers some more sophisticated investments that aren't available in the Core option:

  • Stocks and shares and ETFs
  • Commercial property

See our charges


ISA Portfolio and Investment Portfolio

The ISA Portfolio lets your clients invest in collective investments and equities in a tax-efficient way.  With the Investment Portfolio, your clients have access to a wider range of investments.

The Aviva charge varies depending on the value of your client's ISA Portfolio or Investment Portfolio.

Investment amount  Aviva charge
Less than £400,000.01 0.25%
 £400,000.01 and above 0.15%

See our charges

Equity dealing

Winterflood Business Services stockbrokers carry out equity dealing for our portfolios.

Charges in detail

To find out more about our Aviva Platform charges, please see our Aviva Platform Due Diligence toolkit


Investment solutions

With the Aviva Platform, you can match investment strategies to your clients' needs. It offers outstanding investment choice:

  • Individual stock selection - alongside a wider investment range, including structured products and equities
  • Smooth Managed Fund - aims to deliver growth over the medium to long term, employing a ‘smoothing’ process to shelter your clients from some of the impact of adverse market movements
  • Multi Asset fund range Core and Plus – two different approaches, one simple way we aim to sustainably grow your clients’ savings
  • Model portfolios - the facility to create your own in-house model portfolios to match your client base
  • Governed portfolios - exclusive to Aviva, managed by Morningstar Investment Management Europe Limited
  • DIM managed portfolios - we work with a large number of Discretionary Investment Managers (DIMs)

This outstanding investment choice is coupled with platform functionality that can help reduce the cost of servicing clients. 


The value of investments can go down as well as up and investors may get back less than is paid in.

Business support

We’ve designed the Aviva Platform to be easy and straightforward to use.

To help you get the most out of the Aviva Platform, we have a range of support available:

Account support

  • Wealth development managers
  • Face to face
  • Telephony
  • Platform adoption consultants

Contact us on 0800 056 2026

Technical support

  • Dedicated service teams
  • Pensions technical support
  • Tax and trusts helpdesk

Training support

  • User guides
  • Due diligence toolkit
  • Adviser tools

Calls to and from Aviva may be monitored and/or recorded. 

Aviva Platform Resources

Back office and third party support

Find out more about our supported back office (CRM) suppliers, third party portals and ex-Friends Life services.

Investment centre

Fund performance, factsheets and charting.

ESG Resource Hub

Access expert insight, educational content and support around the key areas of ESG to benefit you and your clients.

Platform support

Get useful Aviva Platform support material.