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Al Ward Introduction to Consumer Duty
Hi. I’m Al Ward, Head of Adviser platform at Aviva.
The Consumer Duty will be one of the biggest events to shape our industry in 2023, and in the years to come.
For a long time, we have put the consumer at the heart of our business. The Consumer Duty will require us to demonstrate that this is the case, which of course we welcome.
No one can argue against the Duty’s overarching principle, challenging us all to “deliver good outcomes”.
And while the Consumer Duty will bring change, and challenge, it will also bring opportunity. The best businesses will stand out from the crowd and this is where Aviva aims to be.
In the process of doing so, we want to work with you - our adviser partners – to help you continue to be one of these best businesses too.
We look forward to working with you to rise to, and meet, the Duty’s expectations.