What is Lifestyle Max and who is it designed for?

Lifestyle Max is Aviva’s lifetime mortgage designed to allow eligible clients to release a higher amount of equity from their home in one go. It is a long-term loan secured against the client’s home. It is available to UK homeowners aged 55 or over, where the property meets Aviva’s lending criteria. It’s intended for clients who have a clear, immediate need for capital rather than a requirement for future drawdown flexibility.

It provides a single lump sum of £15,000 or more, secured against the property, where the property meets Aviva’s lending criteria. The clients remain the legal owner of their home and can continue to live there for life, as long as they continue to meet the terms and conditions of the mortgage.

Unlike drawdown‑style lifetime mortgages, Lifestyle Max doesn’t include a cash reserve facility. This means clients make one borrowing decision at outset, which can help keep the product straightforward where a defined funding need has already been identified.

The amount a client can borrow will depend on factors like age and property value while the interest rate is fixed for the lifetime of the mortgage. Interest is charged on the total amount of the loan, including the interest that has already built up.

Lifestyle Max may not be suitable for all clients considering equity release. It may be appropriate where a client requires a higher lump sum to meet a specific objective, such as repaying existing borrowing, funding home improvements, or addressing short‑term financial pressures in later life. Lifestyle Max is not appropriate for clients who want or need a cash reserve facility which allows regular drawdowns for longer term financial planning or clients who’d prefer to sell their property and downsize.

As with all lifetime mortgages, there are important risks to consider. The loan will reduce the value of the client’s estate, which means less inheritance for beneficiaries, and it may affect eligibility for welfare benefits and the client’s tax position. Because the loan is secured against the home and interest builds up over time, advisers should ensure clients understand the long-term nature of the product, including the overall cost of borrowing, the risk of negative equity, and the impact on their wider financial plans. This should include assessing the client’s financial resilience and how the product fits within their long-term planning.

Advisers should also discuss options such as making voluntary partial repayments to help manage the loan balance. Lifestyle Max is a regulated product and should only be recommended following personalised advice and a full assessment of suitability.

You can find more technical information about our Lifestyle Max lifetime mortgage in our Target Market Statement, or visit our Lifestyle Max product page.