Consumer Duty has been one of the biggest events to shape our industry and will continue to be at the forefront of how consumer outcomes are prioritised.
At Aviva, we support the Consumer Duty and its principle of acting to deliver good outcomes for customers. While it brings change and challenge, it also brings opportunity and we'll continue to work with the advice community to ensure its ongoing success.
View Consumer Duty Target Market Statements and Value for Money Assessment Outcomes for all advised open products
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Consumer Duty : How we're helping customers
The Five Basics of Consumer Duty
Here are the five basics of the Consumer Duty. Much detail lies beneath, but this is a good place to begin.
WHY has the Consumer Duty been introduced?
WHAT is the Consumer Duty?
WHO is impacted by the Consumer Duty?
WHEN are the key milestones for Consumer Duty?
HOW can a firm demonstrate compliance with the Consumer Duty?
Useful links to FCA Consumer Duty content
The FCA is committed to supporting the success of the Consumer Duty. Below are links to a range of helpful FCA information.