News and insights

26 Nov 2025

Time’s ticking to be talking Trusts

Charlotte Nixon, Head of Strategic Accounts at Aviva, champions trusts as vital tools for advisers navigating IHT reform and mass affluent client needs.

24 Nov 2025

Cutting through complexity: How AI is transforming Medical Evidence review

Robert Morrison, Chief Underwriting Officer at Aviva, shares how AI-powered medical evidence summarisation is transforming underwriting with speed, accuracy, and care.

8 Oct 2025

Strengthening protection advice with clearer target market guidance

Carolyn Bullimore, Retail Go To Market Product Consultant, Protection at Aviva, explains how clearer target market guidance and product performance insights are helping advisers deliver more precise, client-focused protection advice.

29 Aug 2025

From likes to leads: Six steps to master social media for Financial Advisers

Akilah Harper, Senior Account Manager at Battenhall, shares how financial advisers can use social media to build trust, grow visibility, and turn engagement into new business.

29 Aug 2025

From rejection to protection: turning conversations into confidence

Neil Carpenter, Trading Manager, Protection Distribution at Aviva, explores how advisers can overcome client objections by using empathy, insight and personalised tools

7 Jul 2025

Redefining adviser support: From insight to impact

Jim Hunter, Protection National Sales Manager at Aviva, highlights how BDMs empower advisers through tailored support, smart tech, and strategic insight to drive growth and meet Consumer Duty.

3 Jul 2025

Evolving the Income Protection toolkit

Brianna Saraceno, Protection Propositions Manager at Aviva, spotlights limited payment term Income Protection as a budget-friendly way to strengthen financial resilience for clients.

13 Jun 2025

Working together to close the protection gap

Find out about our national marketing campaign designed to get people thinking about their support networks and the role protection can play

6 Jun 2025

Building trust through sustainability

Steven Clivery, Strategic Account Manager at Aviva, shares how embedding sustainability into business practices can help build trust, attract talent, and drive long-term success.

7 May 2025

Enhancing Claims through transparency and empathy

Jacqueline Kerwood, Head of Claims Strategy and Governance at Aviva, shares how to help customers through challenging times with transparency and empathy.

10 Apr 2025

Webinar wisdom: Leverage your learning

Patti George, Market Development Manager at Aviva, shares how webinars can be used to enhance professional development and stay ahead of competitors.

25 Mar 2025

Forward thinking - Protection Claims and Wellbeing report 2025

Fran Bruce, Protection MD, shares her thoughts on our 2025 Protection Claims and Wellbeing report

6 Mar 2025

Small but mighty: Protecting the UK’s small businesses

Pete Williams, Aviva's Business Protection Development Manager, highlights the critical need for the small enterprises to have protection.

3 Mar 2025

Navigating bereavement: How the life insurance industry can help

Gemma Perry, Senior Propositions Manager at Aviva, discusses the need for bereavement support within the life insurance industry.

17 Feb 2025

AIG Life is now Aviva Protection UK

As AIG Life were bought by Aviva last year, we’ve been busy getting ready to move under the Aviva brand. And we’ve been working with you to communicate exactly what rebranding means for customers.

3 Feb 2025

Unlocking success: Seven tips to maximise your insurer relationships.

Jim Hunter, Protection National Sales Manager at Aviva, shares his tips on building strong insurer relationships through Business Development Managers.

26 Nov 2025

Autumn Budget – what does it mean for your customers?

Simon Martin, Technical Distribution Manager, discusses what the Government's Autumn Budget means for your customers.

19 Nov 2025

Aviva’s Advice Report reveals increase in perceptions of advice and the value it can bring

Aviva’s Appetite for Advice index reveals growing value perception, with women’s engagement rising faster than men’s.

12 Nov 2025

How financial planners can guide clients through budget rumours

Simon Martin, Technical Distribution Manager, explores how financial planners can provide reassurance as rumours swirl ahead of the 2025 Budget.

10 Nov 2025

SMF - October 2025 Update

Views from the Aviva Investors' Multi Asset Team

28 Oct 2025

April 2027 is coming: what professionals need to know about retirement, death, and spousal bypass trusts

The upcoming changes to the inheritance tax (IHT) treatment of defined contribution (DC) pension pots, effective from 6 April 2027

13 Oct 2025

Smooth Managed Fund Price Adjustment

5 Aug 2025

Our new Flexible Reversionary Trust is here

We’re proud to launch the Aviva Flexible Reversionary Trust (FRT), a powerful new estate planning solution that gives your clients more control, flexibility, and tax efficiency than ever before.

31 Jul 2025

Platform Enhancements – June 2025

15 Jul 2025

A guide to single contributions on the Aviva Platform

Single contributions can now be submitted via an online form.

10 Jul 2025

Meet the support team

Meet the support team

8 Jul 2025

Smooth Managed Funds Now Available on the New Onshore Bond

We’re pleased to announce the launch of Aviva’s Smooth Managed Funds on our new Onshore Bond, now available via the Aviva Platform. This significant development brings together the proven benefits of our smoothing investment approach with the tax efficiency and planning flexibility of a modern onshore bond.

21 May 2025

Unleashing the growing investment power of women

Greg Davies from Oxford Risk recently outlined to Aviva why it is vital that advisers treat their clients as individuals, rather than relying on stereotypical assumptions.

21 May 2025

Our new and improved Onshore bond has now launched

Our new and improved Onshore Bond is live.

13 May 2025

Introducing Aviva's Smooth Managed Funds: a steadier path through market uncertainty

Alan Thompson, Investment Development Manager, discusses the recent market volatility and how the Smooth Managed Fund range could help.

6 May 2025

Boost efficiency with Aviva's new digital letter of authority process

We're excited to introduce a new self-service digital Letter of Authority (LoA) on the Aviva Platform, which aims to increase efficiency in the way you handle client information.

14 Apr 2025

Navigating market volatility

Resources to support you in navigating market volatility.

30 Oct 2025

Introducing our new lifetime mortgage, Lifestyle Flexible Advantage

It rewards voluntary interest–servicing repayments, with an extra uplift from us

21 Oct 2025

The Annuity Blind Spot: Findings from National Annuity Day

National Annuity Day 2025: What Advisers Need to Know from the Latest Research

5 Sep 2025

Annuities in transition: guiding clients through economic change

How to align annuity solutions with today’s financial climate

20 Aug 2025

Updates to our Lifetime Mortgage application form

Find out more

18 Aug 2025

Introducing the new Guaranteed Fixed Term Income Plan

We’re excited to announce the launch of our Guaranteed Fixed Term Income Plan, designed to offer your clients the perfect balance of financial security and personal flexibility.

29 Jul 2025

Repayments made easier for equity release customers

Introducing voluntary partial repayments by direct debit

9 Jul 2025

Coming soon: a new way to support your clients’ retirement goals

Our new Guaranteed Fixed Term Income Plan is on it’s way

2 Jul 2025

Annuities vs. Pension Drawdown: Which is right for your client?

Annuities and pension drawdown are two popular choices for generating retirement income and each has its own set of advantages and disadvantages

29 May 2025

How the 'Bank of Mum and Dad' are helping younger generations

The liberating impact of equity release

27 May 2025

Introducing a rolling 40-day quote guarantee for individual annuities

Responding to valuable adviser feedback.

14 May 2025

Individual annuities - commission cap

Introduction of a £10,000 commission cap for non-advised sales

6 May 2025

Unlocking more equity with our Lifestyle Max lifetime mortgage

Reintroducing Lifestyle Max: high LTV meets short ERC term

25 Apr 2025

Changes to our Equity Release commercial terms

Find out more

24 Apr 2025

The impact of demographic shifts on annuity demand

This trend presents significant opportunities for advisers to help clients manage longevity risk and secure their essential spending.

28 Mar 2025

Understanding Purchased Life Annuities (PLAs) and their benefits for savers

Introduction to PLAs

27 Mar 2025

Access real time quotes for immediate life annuities

Doing business with Aviva just got easier.

2 Dec 2025

Group Protection wellbeing services update

The changes are part of our wider ambition and future plans to streamline and connect our wellbeing services and to better align with employee demand.

24 Nov 2025

Introducing Aviva Fusion - bringing you a new online quote experience

Rebecca Selwyn, SME Lead at Aviva, unveils Fusion – a faster, smarter way to quote Group Protection.

10 Nov 2025

Not every worker gets to retire…

Julian Nurse, Large Corporate & SME Product Lead for Protection at Aviva, shares how Group Life cover helps SMEs respond with speed, compassion, and care when tragedy strikes.

21 Oct 2025

Positioning yourself as the go-to Adviser for SMEs

Dave Wheatley, Group Protection Head of Regional Accounts at Aviva, shares how advisers can build lasting SME relationships with the right tools and support.

8 Oct 2025

Why rehabilitation is the missing link in protection conversations

Matt Smith, Rehabilitation Manager, Group Protection at Aviva, explores how rehabilitation is reshaping the role of protection insurance, moving it from reactive to proactive

6 Aug 2025

Supporting SME clients: The value of rehab and early intervention

Rebecca Selwyn, SME Lead at Aviva shares insights on how SMEs can benefit from early intervention and rehab services through a Group Income Protection policy.

7 Jul 2025

Introducing our new 8-week deferred period for Aviva Group Income Protection

Aviva now offers an 8-week deferred period—helping SMEs support employees sooner with flexible Group Income Protection.

30 Jun 2025

Embracing Neurodiversity in the Workplace

Insights from Joanna Luckhurst, Principal Psychologist at Lexxic

19 Jun 2025

Pension contribution breaks are costing some employees a comfortable retirement

That's why we're stepping up

9 Jun 2025

Supporting employee wellbeing: A year in review

Learn about Aviva's approach to employee wellbeing and rehabilitation in 2024. From mental health to complex conditions, read about how this support helped employees.

29 May 2025

Strategic support for SME’s in 2025

Dave Wheatley, Group Protection Head of Regional Accounts at Aviva, shares our priorities for supporting SME's in 2025

7 May 2025

Supporting employees through life's challenges

Patrick Harvey, Aviva Group Protection Claims & Rehabilitation Operations Manager, shares how our claims process is designed to help both employees and employers .

28 Apr 2025

Group Income Protection: all the same benefits, more choice for your clients

Our limited term payment option is a more affordable way for clients to offer their employees Group Income Protection.

17 Mar 2025

Tax year end check list for employees

With the end of the tax year approaching, there are a few simple things employees can do to ensure they make the most of their savings and investments.

14 Feb 2025

Gen Z - Trends for the workforce of the future

Jason Ellis, Group Protection Sales Director for Aviva, shares insights into Gen Z and the trends advisers and employers may see in the workforce of the future.

3 Feb 2025

Five ways to support a neurodivergent workplace

Ori Chandler, Aviva's Group Head of Diversity Equity and Inclusion (DEI), gives us the lowdown on how businesses can support neurodivergence in the workplace.

25 Jul 2025

Sustainable and ethical investing: what’s in a name?

In recent years, ESG and ethical investing have moved from niche strategies to a mainstream part of investing. But what’s the difference between ESG and ethical investing?

18 Feb 2025

Adviser Connect homepage changes

We're launching a new look

20 Feb 2023

New phishing emails impersonating the Aviva brand

What to look out for

12 Feb 2023

Thinking Intergenerational through all 3 phases of the financial planning process

Tony Wickenden looks at the reasons to adopt and embed, wherever possible and appropriate, an intergenerational approach to financial planning strategy

12 Feb 2023

Investing and bridging the generation gap

Greg Davies, an expert in investor psychology and Head of Behavioural Finance at the behavioural fintech Oxford Risk, recently explained that he believes investors can begin their journey without having to understand challenging financial concepts.

12 Feb 2023

Family finances: breaking down the emotional barriers

Advisors can play a critical role in bringing families together and facilitating productive discussions about long-term financial planning, according to Greg Davies, an expert in investor psychology and Head of Behavioural Finance at the behavioural fintech Oxford Risk.

23 Jan 2023

Will the cost of living crisis lead to an increase in intergenerational wealth planning?

Will the cost of living crisis lead to an increase in intergenerational wealth planning?

21 Nov 2022

Never too young to invest

Greg Davies, an expert in investor psychology and Head of Behavioural Finance at the behavioural fintech Oxford Risk, recently spoke to Aviva about how financial advisers can engage younger people’s interest in financial planning, a subject they are notoriously uninterested in.

24 Oct 2022

Cost of living anxiety leads to financial avoidance among younger workers

According to new findings from Aviva’s ‘Age of Ambiguity’ study, over half (54%) of UK employees feel anxious when dealing with their finances

23 Sep 2022

Aviva comment on the Government’s “mini-budget”

Alistair McQueen, Head of Savings and Retirement at Aviva comments on today’s mini-budget

31 Jan 2022

Priorities for 2022

Kathryn Knowles, award-winning protection adviser, shares some of her priorities for the year ahead.

17 Dec 2021

Meet the team: Ian Gregory

20 Oct 2021

Going for the triple win

Neil Lemmon, one of our Strategic Account Managers at Aviva, gives us insight into his role and shares how he operates on the mantra of win:win:win.

30 Sep 2021

How to find clients and build your client base

Kathryn Knowles, award-winning protection adviser, shares her tips to help you find clients and build your client base.

22 Sep 2021

Effective factfinding for protection clients

22 Sep 2021

How to deal with difficult client conversations

How to deal with difficult client conversations